Business Collateral / Ad Layout
SCOPE: Larson Gross is a group of Certified Public Accountants that in 2010 had just re-designed their logo. They needed help developing the tone of their brand for their ads, collateral and web presence The brand needed to represent their commitment to personal engagement with their clients.
SOLUTION: Using bold blocks of color, humorous and approachable images, coupled with bright, lively copy, written by Chris Bothel of Baron & Company, we were able to show the community, CPAs can be funny and approachable all while delivering a superior product. This approach did more than increase their visual presence within the community, Larson Gross received two awards for their marketing that year. The 2010 Best Ad Series and Best Website by the Association for Accounting Marketing.